Fors Marsh Project Notes

8/20/24 - Internal PHIT & Comms

• 2 parts, Comms & HC events

  • Will talk to each HCs comms people for which social media, ads to use

  • 6 HCs, $17k each, $1200 for ads for each

    • AZ - El Rio & Mariposa

    • TX - Lubbock & ?

    • MS - Can reach out to Sonja (will see her at CHI)

Fors Marsh RFP Questions.docx

• One pager for HCs

8/20/24 - Kick Off Call

• Created google drive for project documents

  • https://docs.google.com/spreadsheets/d/1C0cky_yGrzImyzPS7mrdt8ErbjFIXR45/edit?gid=211467602#gid=211467602

  • https://drive.google.com/drive/folders/1xgi66Kx3iguuBB2NJzYMx83PQ28vN9zB

  • Tracker for activities will be used for weekly check ins

• NACHC Project Plan Fors Marsh 08 12 24.docx

• Working with external media team for use and tracking of Risk Less Do More campaign materials

  • https://www.hhs.gov/risk-less-do-more/campaign-ads/index.html

  • Campaign Overview Toolkit contains links and instructions for use

  • Will be updating content on daily basis

• Training video and deck will be uploaded on how to complete final survey for reporting

  • Form submitted between 3-7 days of event/activity completion

• Criteria for RFP

  • Fors Marsh will send updated market guidelines (targeting specific cities, other in state ok)

  • RFP not required

• NACHC to send project plan and put in activity tracker

8/9/24 - PHIT & Comms

• 40 hours total, now through Feb

• Currently 3rd project

  • Comms & Pop up events

  • Goal: raise awareness for respiratory vaccinations

  • Older adults 65+

• PHIT will be doing RFP for HCs, 2 in each state (AZ, MS, TX)

  • Comms will do national/local outreach for campaign messaging, promoting to committee

    • Geotargeted messaging

  • Aiming for clinics in Oct/Nov

  • Find which HCs reach older adults

    • Research team can help, UDS data

    • Sarah has connections at Association of Long-term Care Workers

    • $17k for each HC, can use money for anything but shots

  • RFP Timeline?

• PHIT will reach out to PCAs

  • Draft language for outreach/RFP

    • (don’t need social media capabilities, will partner with us)

    • For the RFP, note that we have someone who will purchase social media ads and provide graphic & content elements to develop 2-3 social ad set graphic.

• Jonathan - Write to Wanda for any recruitment materials

• Nic will work on list of HCs