Fors Marsh Project Notes

8/28/24 - Mariposa Call

• Data - would need to add an additional question to their questionnaire but able to pull from pharmacy data system

• Already conduct weekly Saturday flu clinics, could do special event or host one at assisted living facilities - have strong relationships with them

  • Start first week of Sep and go through week before Christmas

• Have their own Comms person we could work with

• Gina on PTO until second week of Sep, will connect later for more details

8/20/24 - Internal PHIT & Comms

• 2 parts, Comms & HC events

  • Will talk to each HCs comms people for which social media, ads to use

  • 6 HCs, $17k each, $1200 for ads for each

    • AZ - El Rio & Mariposa

    • TX - Lubbock & East Texas Community Health Center?

      • Wanda worked with Nuestra Clinica del Valle, TX, Los Barrios Unidos & Centro Medico previously

    • MS - Can reach out to Sonja (will see her at CHI), probably GA Carmichael

Fors Marsh RFP Questions.docx

• One pager for HCs

• PHIT will reach out to partners

8/20/24 - Kick Off Call

• Created google drive for project documents

  • https://docs.google.com/spreadsheets/d/1C0cky_yGrzImyzPS7mrdt8ErbjFIXR45/edit?gid=211467602#gid=211467602

  • https://drive.google.com/drive/folders/1xgi66Kx3iguuBB2NJzYMx83PQ28vN9zB

  • Tracker for activities will be used for weekly check ins

• NACHC Project Plan Fors Marsh 08 12 24.docx

• Working with external media team for use and tracking of Risk Less Do More campaign materials

  • https://www.hhs.gov/risk-less-do-more/campaign-ads/index.html

  • Campaign Overview Toolkit contains links and instructions for use

  • Will be updating content on daily basis

    • HHS Press Release announcing the launch of the campaign.

    • Campaign website is live: RiskLessDoMore.hhs.gov.  

    • FTP site for all partners to access the Campaign Overview Toolkit, individual assets, and other resources that are not available on the website. IMPORTANT NOTE: We will need to tag the paid ads for each organization. Our team will work with you to tag the assets you need.

      • Site: https://sftp.forsmarshgroup.com/main.html

      • Username: Risk Less Do More

      • Password: Vo7nwmJ63gyKYl

• Training video and deck will be uploaded on how to complete final survey for reporting

  • Form submitted between 3-7 days of event/activity completion

• Criteria for RFP

  • Fors Marsh will send updated market guidelines (targeting specific cities, other in state ok)

  • RFP not required

• NACHC to send project plan and put in activity tracker

8/9/24 - PHIT & Comms

• 40 hours total, now through Feb

• Currently 3rd project

  • Comms & Pop up events

  • Goal: raise awareness for respiratory vaccinations

  • Older adults 65+

• PHIT will be doing RFP for HCs, 2 in each state (AZ, MS, TX)

  • Comms will do national/local outreach for campaign messaging, promoting to committee

    • Geotargeted messaging

  • Aiming for clinics in Oct/Nov

  • Find which HCs reach older adults

    • Research team can help, UDS data

    • Sarah has connections at Association of Long-term Care Workers

    • $17k for each HC, can use money for anything but shots

  • RFP Timeline?

• PHIT will reach out to PCAs

  • Draft language for outreach/RFP

    • (don’t need social media capabilities, will partner with us)

    • For the RFP, note that we have someone who will purchase social media ads and provide graphic & content elements to develop 2-3 social ad set graphic.

• Jonathan - Write to Wanda for any recruitment materials

• Nic will work on list of HCs

Los Barrios Unidos

CommuniCares (submitted for Innovation Showcase)

San Antonio, TX

CommuniCare Health Centers | Medical Clinic | Primary Care (communicaresa.org)

Samantha Ellingsworth sellingsworth@communicaresa.org

Comms person: Marisol Cortez, Chief Marketing & Advancement Officer mcortez@communicaresa.org

I think these two contacts are your best bet (they come up multiple times)

Sharon Davis shdavis@lbucc.org LBU Community Clinic Texas Chief Medical Officer (CMO) - her admin assistant Iris Chu<IChu@lbucc.org>

Muhammad Yaqoob Myaqoob@lbucc.org Loss Barrios Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Leda Tello ltello@lbucc.org Other Los Barrios Unidos Community Clinic

Other names and emails I’ve found

Claudia Espinoza cespinoza@lbucc

Sharon Davis shdavis@lbucc.org

Lucianne Marin LMarin@lbucc.org

Dimitra Angeli DAngeli@lbucc.org LBU Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Phuong Nguyen nguyenpn3@gmail.com LBU Texas Other

Gisela Ali GAli@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Iris Chu ichu@lbucc.org LBU Community Clinic Texas Policy/Advocacy Staff

Julia De Leon Jdeleon@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Farooq Habib FHabib@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Phuong Nguyen pnguyen@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Mayra Nieves-Rios MNieves-Rios@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Janai Okorodudu jokorodudu@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Margaret Payne MPayne@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Stella Rodriquez srodriquez@lbucc.org LBU Community Clinic Texas Behavioral Health Staff  (e.g. Addiction Counselor,  Case Manager,  Psychiatrist,  Psychologist,  Social Worker)

Leda Tello ltello@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Debra Valis dvalis@lbucc.org LBU Community Clinic Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Mayra Nieves-Rios mnieves@lbucc.org LBU Health Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Althea Jarrett AJarrett@lbucc.org LBUCC Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Muhammad Tauseef mtauseef@lbucc.org lbucc Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Lucianne Marin LMarin@lbucc.org Los Barrios Unidos Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)

Adriana Torres-Pena atorrespena@lbucc.org Los Barrios Unidos Texas Behavioral Health Staff  (e.g. Addiction Counselor,  Case Manager,  Psychiatrist,  Psychologist,  Social Worker)

Anahi Esparza aesparza@lbucc.org Los Barrios Unidos Community Clinic Texas Behavioral Health Staff  (e.g. Addiction Counselor,  Case Manager,  Psychiatrist,  Psychologist,  Social Worker)

Claudia Espinoza cespinoza@lbucc.org Los Barrios Unidos Community Clinic Texas Behavioral Health Staff  (e.g. Addiction Counselor,  Case Manager,  Psychiatrist,  Psychologist,  Social Worker)

Muhammad Yaqoob MYaqoob@lbucc.org Loss Barrois Texas Clinician (e.g. MD,  DO,  Optometrist,  Physician Assistant)