Fors Marsh Project Notes

8/9/24 - PHIT & Comms

• 40 hours total, now through Feb

• Currently 3rd project

  • Comms & Pop up events

  • Goal: raise awareness for respiratory vaccinations

  • Older adults 65+

• PHIT will be doing RFP for HCs, 2 in each state (AZ, MS, TX)

  • Comms will do national/local outreach for campaign messaging, promoting to committee

    • Geotargeted messaging

  • Aiming for clinics in Oct/Nov

  • Find which HCs reach older adults

    • Research team can help, UDS data

    • Sarah has connections at Association of Long-term Care Workers

    • $17k for each HC, can use money for anything but shots

  • RFP Timeline?

• PHIT will reach out to PCAs

  • Draft language for outreach/RFP

    • (don’t need social media capabilities, will partner with us)

    • For the RFP, note that we have someone who will purchase social media ads and provide graphic & content elements to develop 2-3 social ad set graphic.

• Jonathan - Write to Wanda for any recruitment materials

• Nic will work on list of HCs