2024-03-06 ODH HCCN Brainstorm on Comms Strategy
Goals
C&IT A2. Develop a marketing and communications plan for the Implementation Guide
C&IT A3 Disseminate the ODH Implementation Guide according to the plan.
How Measured?
C&IT A2 BPO2. Reach at least 50 stakeholder communities via marketing and communications.
C&IT A3 OM1. AT least 50 downloads of NACHC Implementation Guide.
Meeting A 3/4/2024
Time | Speaker | Topic | Slides | Notes |
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| Andrea | Welcome | 1 | Andrea send out links to the Guides before 3/6 meeting NOW in the calendar invite for 3/6.
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| Erica | Intro & Discussion | 2-6 | Have a quick cover sheet showing level of effort; what is the “lift” for implementing? Have a TOC before details with jump links from TOC to the sections. This is what you need to do - go to Page 7” Unclear who the audience was and who do we want to reach?
NACHC was thinking videos -
Erica Why you should care What steps you should follow So… how do we get HCCNs interested? Regulatory drives - it’s the first thing. If it is required, it needs to be done - decisino-mkaingers prioritize on their basic primary needs
There is interest in ODH as a topic, given the audience at LinkedIn learning session.
(2) Where should we introduce these videos/resources to other HCCNs? Webinars pitching to the HCCNs themselves. AC got into this because NACHC reached out. Do you think your health center would want to learn more about this, here’s something we decveloped that can help if you Journal Club - This is a discussion. Center it around an article - the ppl who choose to attend it - HCCNs are choosing it because they are interested in topic. Based on an article, distribute it, pre-registration, 1 to 1.5 hour. Quick refresher of article. Discussion ask questions, reflect on what they’ve read. How to apply findings to workflow At the end, share resources and make connections. Audiences: HCCN and PCAs. Ask them to partner to have a journal club/discussion on occupational health - make sure there is lots of time for discussion, and make sure people know it is discussion. HCCN PCA staff - EMR managers, PCPs, Leadership (how this adds value), (3) Would you like to stay engaged with this process as we build these videos/resources? (Andrea - maybe training HCCN/PCAs first to build desire to implement, then develop tools for training CHCs like agenda, slide show video on the why Ray I noticed that too, where a lot of systemic changes from the vendors to do these implementations and customizations are limited by client-side "needs/demand" that conforms with certification+regulation) When a CHC has a specific point person like Occ Health nurse - rules around ODH might be different per state - link to states' portfolio of occ health data - it is specialized. Who should Action Guide be for?
The fact sheet is really all you need and reframe the steps in green - these are the tech specs for implementing.
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| Summarizing | Erica, Andrea, Ray | 7 | NOTE: The user case was one real person with name changed - we’d want to work with AC to get permission/more generic. |
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| 2nd week of May for a webinar?
Journal Club - Occupation & Climate Health Topic Look at a recent publication on these two topics together
Invitation language Study questions - they could help come up with study questions Resources: Action Guide & IG |
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| Ray will check with Stanford attendings about date around Wed May 8th. |
Proposal for next year:
Audience: HCCNs Message: Awareness of ODH, How ODH meets requirements, What the lift is. | Audience: HCCNs Train the trainer package with videos to introduce CHC leadership to ODH (video 1), how to sheets, handouts, links | Audience: CHC Staff training for front line - registration and MAs (video 2) | Audience: Quality How to use the data |
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Meeting B 3/6/2024
Speaker | Topic | Slides | Notes |
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Andrea | Welcome | 1 |
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Erica | Intro & Discussion | 2-6 | Disseminating in webinars or conferences where there’s face to face interaction helps to get them into the health centers. NACHC conferences CHI and P&I. email blasts and posts are not as effective - the Guides are thorough, but we need a one-pager easily digested.
A webinar to introduce the idea -
Make the case for “why” they would use it to drive interested in downloading and using the guide. If you have a page where this is downloaded, the idea of “who is this for” could be on the web site with the link, and a map. It’s digestible in that it is not 50 pages. What you would need to implement this
Dr. Chung - that occupation is a key social determinant of health - is there a way to lead with that? Using the term so that it gets picked up, since it is an area of great interest right now.
Videos - should we raise awareness? Walk people through how to use this information?
Slide 5 - HCCNs as conduits? AnnMarie - Vendor - if things are not well integrated into the EHR, our motivation is low - it is not coming from the members, and if it is coming from EHR vendor in the future. Great idea but let’s wait. Difficult from the HCCN to initiate things
Erica - Journal Club? YES - HCN does with Alliance, OCHIN thinks it is good. It’s mainly CHC leadership, clinical folks - make it SDOH. Dr. Chung - the CHCs will cause the demand to HCCNs and EHR vendors. If they argue that this is critical to quality of care of patients - you can’t give quality care to patients if you are ignoring occupation and industry. Want to build demand from the CHC - that they want this capability w/in the electronic health record. Erica - if we did a video about how to use the guide, where to disseminate? We should aim to highlight the linkage between ODH and improving care of vulnerable/at-risk/high-risk patients. I think any Policy changes always draw attention (thinking about the ONC HTI-1 Rule). And of course anything regarding financial impacts implementing ODH (both positive and/or negative). What is the lift?
Daniel - Add - policy implications, comms and training - what the fnancial impacts to health center and/ro patient - example - health cneter patient complains of dizziness and nausea and if the provider does not know that they work in a tobacco farm, might think it is not related to green tobacco - could be prompted t or that someone works with pesticide poisoning .. public health / preventive medicine has been proven so many times in publication that it has reduced the economic spending on healthcare. |
| Erica, Andrea, Ray | 7 |
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Notes from Recap Meeting - Erica, Ray, Andrea
Desired Outcome: We have a direction for Comms Strategy based on stakeholder feedback
(and especially we know if we are letting a contract for a video – seems like no, but just want to be sure – contracts all have to be in by Friday)
What did we hear?
What are our next steps?
Confirm that we DO NOT need a video contract
Ray - Employment status is already in PRAPARE - can we add occupation and industry?
Erica
Refine the one-pager to emphasize relationship between SDOH and ODH - how it benefits
Integrate the one pager into the web site Create more links on web site to send ppl to ODH site
use SDOH as a hook -we have quotes from Dr. Chung on that from the podcast and presentations)
Re-arranging the Action Guide
Journal Club - May
Identify article for discussion
Video would be how to use this guide on the web site
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