Meeting with Comms Team

• LinkedIn Ambassadors
  • Many health center leaders and staff use LinkedIn to network (not just for jobs)
  • Reposting and adding content/context is the ask
  • Advice about what content to post
  • Increase our presence using name recognition 
• Instagram/Facebook
  • Behind the scenes, cheerleading for health centers
• Twitter
  • Use more hashtags
    • Consider hosting "Twitter Spaces" live conversation
    • Consider hosting a "Why Working at a FQHC is Rewarding" Twitter Chat
      • Value-add to recruitment to FQHC world
      • Highlight frontline staff
        • Leverage existing NACHC products (e.g. Year of the Nurse)

What is the goal with expanding reach??

1. For clinical:  reach to ALL health center staff
2. Showing our value to members and POTENTIAL members

Next steps:

1.  Collect Clinical Practice Committee social media contacts
2.  Comm team provides step-by-step posting instructions for various SM channels: Twitter, LInkedIN, Instagram, Facebook
3. Messaging surrounding  boosters

• • Keep to non-clinical information.  Communication tools vs. clinical tools (disclaimer)
  • Ellen to update and will send back to this group for one more review
• How we can help
• Creative/comm needs across your contracts/wish list