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Adult Immunization Notes

Adult Immunization Notes

TopicDiscussionAction Items 
CCI
  1. Using Messaging Matters participants
  2. Utilize personas developed by Emory and apply them
  3.  Specify "hesitancy"—flu?  COVID-19 or just booster?
  4. 10% increase in rate matches with 10% reduction in hesitancy


  • Set up advisory group (8-10 people)
  • Weekly meeting
  • Outcome: improved adult immunization rates
Messaging Matters
  1.  Encoding needed for us internally
  2. Addressing misinformation and information sources (TV vs public service announcements "where did you get what you know?"
  3. Close out
  • Encode more internally (get transcripts) and use EnVivo
  • Engage participants into CCI work
  • Sarah Price to get numbers/products together for final report
Vaccine Ambassadors
  1.  Training
    1. MCN CHW training
    2.  Washington State CHW
    3. Minnesota 
    4. Use Messaging Matters content for case studies for training
  2. Jennie's role:  "disrupter", SME, inform training and implementation
Strike Teams
  1. Update from Kathy
  2. Meeting with Del/Janette on Wednesday
  • Get MCN CHW training from Del
  • Get updates on Wed call

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