Driver | |
|---|---|
Approver | |
Contributors | |
Informed Stakeholders | |
Status | NOT STARTED / IN PROGRESS / DONE |
Summarize key points, dates, and deliverables. To change the style of this panel, select one of the options in the menu below.
\uD83C\uDFAF Objective
\uD83D\uDDD2 Market Research
\uD83D\uDD0E Competitive Analysis
\uD83D\uDCCA Success metrics
Goal | Metrics |
|---|---|
\uD83D\uDC65 Target Personas
Type of persona | Profile |
|---|---|
Buyer personas | |
User Personas | |
\uD83D\uDDE8 Messaging & positioning
Product description
Short positioning statement
Detailed positioning statement
Top-Line message | |||
Product promise | |||
Customer pain points | |||
Product proof points |
\uD83D\uDCB0 Pricing
\uD83D\uDCCC Product release roadmap
\uD83D\uDCAA Distribution channels & launch activities
Activity | Owner | Due date | Status | Notes |
|---|---|---|---|---|
Internal comms | ||||
NOT STARTED | ||||
PR | ||||
Blog | ||||
Social | ||||
\uD83D\uDC65 Support plan
Support contact |
|---|
Task | Owner | Due date | Status | Notes |
|---|---|---|---|---|
NOT STARTED | ||||
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